Bracing for the fallout in retail foot traffic due to COVID-19, we created this AR experience in just 2 weeks. The #fmgtpout AR filter allows users to try on the different colours from THEFACESHOP’s latest lip colour collection instantly prior to online purchase – and we have many happy customers to affirm that! And the fun doesn’t end with the AR filter, we also built a library of statement stickers tagged to the products. Fans can search “fmgtpout” on the sticker page and get these GIFs to spruce up their stories.
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The launch of @thefaceshop_sg's new lip colour collection "fmgt" took place with the evolving coronavirus outbreak as backdrop back in February 2020. Bracing for the fallout in foot traffic to the physical retail outlets, we worked with the team at @thefaceshop_sg to create this AR experience as a solution. The #fmgtpout AR filter allows users to try on the different colours instantly and see which fits them best prior to purchase – and we have many happy customers to affirm that! The process from concept, development to publishing took 2 weeks. Interested? Message us to find out how we can help your brand work smart in the digital space.
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AR Filter Development, Branding, Art Direction,