We helped Square 2, a shopping mall located in Novena, Singapore, to set up its Instagram account (@Square2sg). Over 50 assets produced exclusively for Instagram platform were created for the launch campaign, from December 2015 to February 2016. Over the 3 months, Square 2 Instagram gained more than 500 new Instagram followers organically, received an Average Engagement Rate of 33% and generated 330 social mentions through earned media.
2015 - 2016
Social Media, Photography