For the launch of Ricola Glacier Mint Swiss Herb Lozenges in Singapore, we created a key visual, campaign video and various brand assets. We also rolled out the digital campaign that ran on YouTube, Facebook and Instagram to create awareness for the new flavour and drive trial via sampling.
Unlike other mints in the market that tout stronger intensity, Ricola Glacier Mint offers a unique mint taste profile that is aromatic and flavourful, thanks to Ricola’s signature 13-herbs blend and the hero ingredient, Glacier Peppermint. With the proposition that Ricola Glacier Mint is the alternative for people who prefer a natural refreshment without the overwhelming icy sensation, we took a playful approach in mastering a video narrative that is centered around the hero ingredient and its origin.
Production: The Magic Format
Ricola Singapore
2018
Key Visual Conceptualisation, Art Direction, Video, Social Media
