Key Art, Packaging, Social Media, Video

Ricola Fresh Pearls #ShareAPearlofGoodness

Ricola commissioned our agency to conceptualise the design for its Fresh Pearls twin packs – Blackcurrant, Glacier Mint and Lemon Mint – and a campaign surrounding these limited edition packs to drive purchase intent. These were subsequently launched in Singapore, Malaysia and Hong Kong.

We positioned Ricola Fresh Pearls as a connector for meaningful friendships and the center of a wheel of socialising experiences that are fun and thrilling. Each Fresh Pearls flavour owned a unique experience, ranging from water, land and air themed activities. By purchasing a pack of Ricola Fresh Pearls twin pack, shopper stands a chance to bring along a loved one to these epic adventures. Paired with enticing retail promotions, the campaign drove brand preference in the confectionery sector, encouraging first-time as well as repeat purchases.

Limited Edition Twinpacks
Display Banners


Promotional Videos 6s



Social Media




Project Info

Ricola Singapore




Campaign Strategy, Key Visual Conceptualisation, Packaging Design, Print Production, Social Media, Display Ads