Ricola commissioned our agency to conceptualise the design for its Fresh Pearls twin packs – Blackcurrant, Glacier Mint and Lemon Mint – and a campaign surrounding these limited edition packs to drive purchase intent. These were subsequently launched in Singapore, Malaysia and Hong Kong.
We positioned Ricola Fresh Pearls as a connector for meaningful friendships and the center of a wheel of socialising experiences that are fun and thrilling. Each Fresh Pearls flavour owned a unique experience, ranging from water, land and air themed activities. By purchasing a pack of Ricola Fresh Pearls twin pack, shopper stands a chance to bring along a loved one to these epic adventures. Paired with enticing retail promotions, the campaign drove brand preference in the confectionery sector, encouraging first-time as well as repeat purchases.
Campaign Strategy, Key Visual Conceptualisation, Packaging Design, Print Production, Social Media, Display Ads