Direct, Key Art, Packaging, PR, Social Media

“blink, bindi!”

For the launch of blink® Lid-Clean Cleansing Eyelid Wipes, Abbott Medical Optics commissioned BRCKTS to raise awareness about children eyelid hygiene and get young parents acquainted to the wipes that are designed to keep those crusty eyes away.

We conceptualised a media kit centered around a bedtime storytelling ritual for parents to educate their little ones on the importance of maintaining healthy eyelid hygiene. The best part? We get to create a children’s storybook dotted with interactive activities and personalised stickers! These storytelling kits were then hand delivered to local parenting key opinion leaders who generated buzz about the product.

The campaign has gone on to gain recognition from the industry, including Excellence in Marketing Communication/ Public Relation, Marketing Excellence Awards, Excellence in Direct Marketing, Marketing Excellence Awards, MARKies Awards, Best Idea – Direct Marketing, PR Awards, Best Engagement For A Targeted Community and PR Awards, Best Use of Bloggers/ Influencers.


Illustrations: Sara Chong

Text: Sarah-Tabea Sammel

Printer: Drummond

Project Info

Johnson & Johnson/ Abbott Medical Optics




Campaign Conceptualisation, Character Design, Art Direction, Story Development, Print Production, Social Media, PR, Influencer Engagement