Bracing for the fallout in retail foot traffic due to COVID-19, we created this AR experience in just 2 weeks. The #fmgtpout AR filter allows users to try on the different colours from THEFACESHOP’s latest lip colour collection instantly prior to online purchase – and we have many happy customers to affirm that! And the fun doesn’t end with the AR filter, we also built a library of statement stickers tagged to the products. Fans can search “fmgtpout” on the sticker page and get these GIFs to spruce up their stories.
Try the filter
THEFACESHOP
2020
AR Filter Development, Branding, Art Direction,